Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Anti-whaling activists have escalated their campaign against Icelandic whaling company Hvalur hf by directly targeting the company's fuel supplier, aiming to cut off the...
Iceland food prices fell by roughly 10 percent in early 2025, according to figures from Statistics Iceland (Hagstofa Íslands), marking one of the sharpest...
Iceland's GDP growth forecast for 2025 has been slashed from 7.7% to just 1.6%, according to revised figures reported by multiple financial outlets. The...
Iceland face Australia in the 2026 FIFA World Cup quarterfinal in one of the most anticipated matches in Icelandic football history. The Iceland World...
Elísa Sigríður Ágústsdóttir, Iceland's breakout middle-distance runner, has claimed another victory on the Italian athletics circuit in 2025, cementing her status as one of...