Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Iceland, Greenland & Faroe Islands Strengthen Negotiating Power with Europe

Iceland, Greenland and the Faroe Islands Could Strengthen Their Joint Negotiating Power with Europe Cooperation between Iceland, Greenland and the Faroe Islands could create stronger...

Local’s Guide to Shopping at Kronan: Icelandic Supermarket Tips

When it comes to grocery shopping in Iceland, there’s a world of flavors waiting to be discovered. If you’re planning a visit and wondering...

26 Must-See Festivals in Iceland

Sync your travel plans with the vibrant pulse of Icelandic culture by exploring this guide to 25 of the country's most captivating festivals. These...

Discover Iceland: Day 6 of the Ultimate Northwest Road Trip

Hertz Presents the Ultimate Iceland Road Trip: Day 6 – Exploring the Northwest As the sun began to rise over the rugged landscapes of Iceland’s...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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