Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

13 Must-Do Activities in Siglufjörður

3. Journey to Hvanneyrarskal Valley For those seeking a tranquil retreat just a stone's throw from the town’s bustle, Hvanneyrarskal beckons with its stunning glacial...

Reykjavík Private Food & Drink Walking Tour

Discover Reykjavík: A Private Food and Drink Walking Tour Presented by Hidden Iceland Embark on an exclusive half-day adventure through Reykjavík, where food and drink take...

Discovering Iceland’s Best Pastries: A Bakery Guide

I’d Fly to Iceland Just for Its Pastries—Navigating the Island’s Rich Bakery Scene When it comes to captivating culinary destinations, Iceland might not be the...

10 Must-Do Activities in Isafjordur

Embark on an unforgettable journey in Isafjordur, a quaint yet vibrant town nestled in the heart of the Westfjords. With its rich cultural tapestry,...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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