About Iceland Now – Where the Island Speaks
Iceland doesn’t whisper. It erupts, glows, crashes, and blooms – often all in the same afternoon.
Iceland Now was built for the people who feel that. Whether you’re planning your first trip to Reykjavik, following the latest news from a lava field in the Reykjanes Peninsula, or simply obsessed with a country that refuses to be ordinary – this is your place.
We are an independent digital publication covering Iceland’s travel, culture, daily news, food, wildlife, and everything in between. We write for curious people who want more than a listicle. We write for travellers who want to actually understand the island they’re visiting.
What We Cover
Iceland is not just a destination. It’s a living story About Iceland Now – Where the Island Speaks and we cover all of it.
Travel Guides & Itineraries From the Golden Circle to the Westfjords, we publish detailed, honest travel guides written by people who have actually stood in the rain on a black sand beach and thought it was perfect. Our driving itineraries, accommodation picks, and destination breakdowns are built to help you travel Iceland with confidence. we align with guidelines from Inspired by Iceland, Iceland’s official tourism authority. we align with guidelines from Inspired by Iceland, Iceland’s official tourism authority.
Daily News Earthquakes, elections, eruptions, sport, society – we cover Iceland’s current events in English so the island’s story reaches a global audience. No sensationalism. No filler. Just clear, accurate reporting. we also reference official sources such as the Icelandic Meteorological Office for earthquake and weather reporting. We also reference official sources such as the Icelandic Meteorological Office for earthquake and weather reporting.
Food & Drink Icelandic food culture is quietly extraordinary. We dig into everything from traditional þorramatur to Reykjavik’s fast-growing fine dining scene, with honest reviews and cultural context that goes beyond the tourist trail.
History & Culture The sagas. The settlement. The music, the language, the people. Iceland’s culture runs deep and we’re committed to covering it with the depth it deserves.
Wildlife & Nature Puffins, whales, Arctic foxes, the Northern Lights. Iceland’s natural world is the reason millions of people make the journey. We write about it with the reverence it earns.
Our Approach
We are not a press release machine. We are not a generic travel blog churning out AI-stuffed keyword content.
Every piece published on Iceland Now is written with a clear editorial standard: be accurate, be specific, and always respect the reader’s intelligence. If a place has a downside, we say so. If a restaurant isn’t worth the price, we tell you. If an earthquake is serious, we report it straight.
We also believe that good Iceland writing has to be rooted in real knowledge of the island. Our contributors and editors bring genuine expertise — whether that’s lived experience in Iceland, years of travel writing, or fluency in Icelandic news and culture.
Who We Write For
Iceland Now is read by:
- First-time visitors planning the trip of a lifetime and wanting guidance they can actually trust
- Repeat travellers who have caught the Iceland bug and keep coming back for more
- Expats and locals who want English-language coverage of Icelandic news and current events
- Culture enthusiasts drawn to Viking history, Norse mythology, Icelandic literature, and modern Scandinavian life
- Nature lovers and photographers chasing the Northern Lights, the midnight sun, or that perfect shot of a puffin colony
Wherever you’re coming from, we’re glad you’re here.
Independent. Honest. Iceland-Obsessed.
Iceland Now is independently operated. We don’t take money to write positive reviews. We don’t accept sponsored travel in exchange for coverage. Our recommendations are genuine – and when we partner with brands or accommodation providers through our booking tools, we disclose it clearly.
We believe independent publishing matters, especially for a place like Iceland, where the difference between good travel advice and bad travel advice can mean the difference between a trip you’ll remember forever and one that goes sideways on a mountain road in January.
Get in Touch
Have a story tip? A question about your Iceland trip? Want to contribute?
We’d love to hear from you. Reach out to our editorial team – details are on our Contact page.