Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Spring Outfit Guide for Iceland: What to Wear

Choosing the right attire for spring in Iceland is crucial for navigating the island's notoriously unpredictable climate. Whether you find yourself wandering the vibrant...

Answering the Call of the Open Road

Chasing Spring Through the Winding Roads of Hvalfjörður Ah, that first sun-soaked day after an endless stretch of dreary grey. When the sky transforms into...

Árný Margrét: Iceland’s Rising Indie Folk Star Gaining International Recognition with Her Atmospheric, Soulful Sound

Árný Margrét – A Quiet Voice from Iceland’s Vast Landscapes 4 In recent years, Iceland has continued to export a remarkable range of musical talent—from cinematic...

Tips for Safe Driving in Iceland

Exploring the breathtaking landscapes of Iceland is best done behind the wheel of a rental car, allowing you the freedom to roam its captivating...

Iceland’s Weekend Weather: East-West Divide Explained

Here's a refined version of the content, presented in a smooth, engaging style: Understanding Our Use of Cookies and Data In our quest to deliver an...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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