Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Choosing the right attire for spring in Iceland is crucial for navigating the island's notoriously unpredictable climate. Whether you find yourself wandering the vibrant...
Chasing Spring Through the Winding Roads of Hvalfjörður
Ah, that first sun-soaked day after an endless stretch of dreary grey. When the sky transforms into...
Árný Margrét – A Quiet Voice from Iceland’s Vast Landscapes
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In recent years, Iceland has continued to export a remarkable range of musical talent—from cinematic...
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