Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Monitoring Sea Ice in Iceland Amid Decline

Sea Ice May be Declining, but Risks Remain for Icelandic Seafarers While sea ice around Iceland has become a rarer sight, it still presents significant...

Private vs. Group Tours in Iceland: Choosing the Right Option

Certainly! Here’s the rewritten content in a more engaging and fluent style, akin to an experienced newspaper journalist: Even if you opt for a rented...

ÓX: Reykjavík’s Intimate Culinary Gem

From the moment I opened the website, my stomach began to stir—not just from hunger, but from a flutter of anticipation. "Wind up your...

Top 16 Activities in Reykjavik for June Visitors

Explore the best that Reykjavik has to offer this June, and curate a summer journey in Iceland that seamlessly integrates adventure with culture. Whether...

Top December Activities in Iceland

Brought to you by Hidden Iceland As December descends upon Iceland, the landscape transforms into a winter wonderland brimming with enchanting possibilities. If you’re pondering...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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