Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
GusGus: Iceland’s Electronic Pioneers and the Enduring Power of “Ladyshave”
Introduction: Iceland’s Most Unique Music Collective
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Few bands from Iceland have managed to blend art, film,...
Author: Viktor Ólason
Date: 3 April 2026
Introduction
Iceland’s shoreline is one of the most dramatic in the North Atlantic. It is also one of the most...
Native Goat Breed Still at Risk Despite Population Growth
Despite a recent uptick in the number of Icelandic goats, the breed's future remains precarious, according...
Discovering Reykjavik: A Guide to Budget-Friendly Hotels, Authentic Icelandic Dining, and Vintage Luxury
Reykjavik, the vibrant capital of Iceland, promises a captivating blend of modernity...