Viktor Ólason

574 POSTS
Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Iceland’s Most Unique Music Collective

GusGus: Iceland’s Electronic Pioneers and the Enduring Power of “Ladyshave” Introduction: Iceland’s Most Unique Music Collective 7 Few bands from Iceland have managed to blend art, film,...

Ship Accidents on Icelandic Shores, 1925–2025

Author: Viktor Ólason Date: 3 April 2026 Introduction Iceland’s shoreline is one of the most dramatic in the North Atlantic. It is also one of the most...

Iceland Road Trip Guide for April: Essential Tips

April is a fabulous time for a road trip in Iceland. Longer days and the opportunity to catch a glimpse of the northern lights...

At-Risk Native Goat Breed Sees Population Growth

Native Goat Breed Still at Risk Despite Population Growth Despite a recent uptick in the number of Icelandic goats, the breed's future remains precarious, according...

Top Budget Hotels & Dining in Reykjavik: A Vintage Touch

Discovering Reykjavik: A Guide to Budget-Friendly Hotels, Authentic Icelandic Dining, and Vintage Luxury Reykjavik, the vibrant capital of Iceland, promises a captivating blend of modernity...

Breaking

How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
spot_imgspot_img