Scenic Journeys on the Rise: A Look at the World’s Most Iconic Routes
A recent study confirms what many drivers already suspected: road trips are having a serious moment in 2023. Routes like the Blue Ridge Parkway, Route 66, Icefields Parkway, and the Pacific Coast Highway are drawing more travellers than ever, with demand climbing sharply across the board.
People aren’t just chasing miles this year — they’re after the whole experience. The Blue Ridge Parkway turns extraordinary in autumn, when the hillsides go amber and red. Route 66 carries its own weight of history. Each of these routes has a personality, and that’s a big part of the pull.
The same report that tracks the surge in interest also flags something worth paying attention to: safety. More cars on these roads means more risk if you’re not prepared. Keeping your vehicle in good shape before you leave, thinking through your route in advance, and knowing the local traffic rules aren’t just sensible habits — they make the trip better for everyone sharing the road.
The appetite for this kind of travel isn’t slowing down. Whether you’ve done it a dozen times or you’re still planning your first long drive, these routes are worth the effort. Pack the car, sort your playlist, and go.
