Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Updated April 1, 2026 09:26 AMWhen we think of public lands, visions of monumental mountains, sweeping arches, and dazzling waterfalls often come to mind....
Puffins Return to Grímsey: A Sign of Spring in Iceland
As winter wanes, the first Atlantic puffins have made their appearance on Grímsey, the northernmost...
The Top 10 Most Expensive Tourist Destinations in Europe
Travelers with a penchant for luxury often find themselves drawn to Europe’s most opulent locales. From...
Discover Skiing and Snowboarding in Iceland
It may come as a surprise, but skiing and snowboarding often take a backseat for many visitors to Iceland,...