Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Impact of Climate Change on May’s Intense Heatwave

11.6.2025 In May 2025, an extraordinary heatwave descended upon Iceland and eastern Greenland, marking a climatic anomaly that caught the attention...

Epic Road Trip: From Rushmore to Yellowstone

Updated April 1, 2026 09:26 AMWhen we think of public lands, visions of monumental mountains, sweeping arches, and dazzling waterfalls often come to mind....

First Puffins Arrive This Season at Grímsey, North Iceland

Puffins Return to Grímsey: A Sign of Spring in Iceland As winter wanes, the first Atlantic puffins have made their appearance on Grímsey, the northernmost...

Top 10 Priciest Tourist Spots in Europe

The Top 10 Most Expensive Tourist Destinations in Europe Travelers with a penchant for luxury often find themselves drawn to Europe’s most opulent locales. From...

Top Winter Activities to Enjoy in Iceland

Discover Skiing and Snowboarding in Iceland It may come as a surprise, but skiing and snowboarding often take a backseat for many visitors to Iceland,...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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