Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Northern Perspective: The Sundlaug Showdown

Are New Lagoons Muddying the Waters for Our Traditional Swimming Pools? If a dip in the thermal waters of northern Iceland tempts you, the charming...

Essential Guide to Driving in Iceland in June

Visiting Iceland in June As summer unfurls its wings, June arrives in Iceland with long, sun-drenched days and a cheerful vibrancy. While the mountaintops still...

Unpredictable Weather: Snow, Rain, and Strong Winds Ahead

Mixed Weather Brings Snow, Rain, and Gusty Winds The latest updates from the Icelandic Met Office reveal that winter is holding on tight, with varied...

Top 10 Hotels Near Iceland’s Blue Lagoon for Blissful Comfort

Discovering the Blue Lagoon: A Gem of Iceland When one thinks of Iceland, the majestic landscapes and captivating geothermal features come to mind—none more so...

Top 7 Reykjavik Hotels to Visit in 2025

Best for: Experiencing the One Everyone Talks About Since its opening in 2021, the Edition Hotel in Reykjavik has garnered significant international attention, and with...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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