Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Visiting Iceland in June
As summer unfurls its wings, June arrives in Iceland with long, sun-drenched days and a cheerful vibrancy. While the mountaintops still...
Mixed Weather Brings Snow, Rain, and Gusty Winds
The latest updates from the Icelandic Met Office reveal that winter is holding on tight, with varied...
Discovering the Blue Lagoon: A Gem of Iceland
When one thinks of Iceland, the majestic landscapes and captivating geothermal features come to mind—none more so...
Best for: Experiencing the One Everyone Talks About
Since its opening in 2021, the Edition Hotel in Reykjavik has garnered significant international attention, and with...