Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Overcoming the ‘Glory Effect’ in Candidate Selection

If you're unsure where to put your mark on tomorrow's ballot, it might be worth knowing that those polished smiles and confident gazes on...

Bus Accident Occurs After 40 Meters on Sidewalk

On Friday at 3:20 p.m., a serious bus accident took place in central Stockholm, drawing an immediate police response. The bus, running a regular...

Election Eve: Municipality Faces Sudden $30 Million Shortfall

Budget Crisis Unfolds in Frederikshavn Municipality Frederikshavn Municipality is facing a serious financial crisis, with 30 million kroner unaccounted for in the family sector budget...

Time Travel Returns in This Year’s Christmas Calendar

Time Travel: A Festive Twist in Advent Stories Time travel and Christmas have always made for a strange, compelling mix. From "The Hunt for the...

David Attenborough Cosplay on Grímsey Island

The boat is barely clear of the dock when the puffins appear — hundreds of them, wings hammering the air in that gloriously inefficient...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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