Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Final Puzzle Release Expected in May

Kenza Zouiten Subosic, the Swedish model and influencer, and her husband, Aleksandar Subosic, are expecting their fourth child. The couple shared the news on...

Hjörtur and Ragnheiður Guðfinna Face Court Together

Hjörtur Bergstað, chairman of Málnir and the equestrian association Fáks, has been in the news lately — and not just for his work in...

Orri Resigns as CEO of Algalíf, Kári Assumes Leadership

Algalíf Announces CEO Transition as Orri Björnsson Moves to Political Role Algalíf has confirmed that Orri Björnsson is stepping down as CEO after thirteen years...

Damage Valued in Hundreds of Millions

Kurr is far from alone here. A number of filmmakers have found themselves in the same position after the committee responsible for processing film...

Unified Pricing for Office, Fisheries, and Food Foundation

Hanna Katrín Friðriksson, the Minister of Employment, is planning to bring a significant piece of legislation to the spring session of 2026. The bill...

Breaking

Icelandair Pilot Dispute Deepens as Talks Stall Again

Negotiations between Icelandair and the Icelandic Airline Pilots Association...

Icelandic Met Office Website May Face Brief Disruption

The Icelandic Met Office has warned users that its...

How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...
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