Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Gunnlaugur Árni Sveinsson leads LSU into US college golf championship

Icelandic golfer Gunnlaugur Árni Sveinsson reached a significant milestone in his collegiate career after helping LSU qualify for the NCAA Division I men's golf...

Custom Private Tours in Iceland: Explore Your Way

Among the world's most stunning destinations, Iceland captures the imagination with its glaciers, volcanoes, dramatic terrain, thundering waterfalls, and the mesmerizing Northern Lights. While...

January in Iceland: A Comprehensive Travel Guide

Unveiling Iceland in January: A Comprehensive Guide Iceland in January is a wonderland of ice and intrigue—an ideal month for ice caving, glacier hiking, and...

Top 14 Attractions in Akureyri and Surroundings

Explore the wonders of Akureyri and its surroundings. Often dubbed Iceland's "Capital of the North," this charming town serves as a gateway to some...

Thunderstorm Wreaks Havoc in Northwest Iceland and Westfjords

16.7.2025 Just after 7:40 AM this morning, Húsafell was thrust into a dramatic spectacle as heavy thunder and lightning rolled in. This tempestuous weather quickly...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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