Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Imagine unwinding with a refreshing drink while the healing waters of Iceland's hot springs envelop you in warmth. Or savoring exquisite flavors at some...
Litli-Hrutur, a modest mountain nestled on Iceland’s Reykjanes Peninsula, captured global attention with a stunning volcanic eruption in 2023. This event has since positioned...
Lightning Storm Unleashes Chaos Across Southern Iceland
On Monday, a fierce lightning storm swept through southern Iceland, leaving a path of widespread power outages and...
Dive Into the Riches of Stykkisholmur: A Comprehensive Guide
15. Discover Iceland’s Eiderdown Heritage at the Eider Center
Eiderdown, a luxurious natural material collected from the...