Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Iceland Whale Watching: Husavik vs Reykjavik

Iceland whale watching means different things depending on where you do it. In Húsavík, it means sailing out into Skjálfandi Bay on a wooden...

How Expensive Is Iceland Really? An Honest Cost Guide

Iceland consistently lands near the top of "world's most expensive countries" lists, and for once, the rankings aren't wrong. A week here can genuinely...

Iceland Puffins: When and Where to See Them

Iceland puffins arrive earlier than most people expectEvery spring, around late April, the first Atlantic puffins start appearing on Icelandic cliffs. By early May,...

Skaftafell National Park: A Complete Visitor Guide

What Skaftafell actually is — and why it mattersSkaftafell sits inside Vatnajökull National Park, which covers roughly 14% of Iceland's total landmass. That number...

Sixth Round of Besta Deild Kvenna Set for Whit Monday

The sixth round of Besta deild kvenna, Iceland's top-flight women's football league, takes place on Whit Monday — the last Monday of May —...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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