Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Celebrating Youth and Language: The Icelandic Youth Language Awards
Today in Reykjavík, the Icelandic Youth Language Awards take place in the Norðurljós Hall at Harpa,...
What Our Dear Visitors Really Think of Our Most Beloved Waterfalls, According to Google Reviews
Iceland's landscapes are supposed to stop you in your tracks....
Swedish Football Squad Faces Suspensions Ahead of Crucial Match
With Sweden's World Cup play-off semi-finals on the horizon, nine players are walking a disciplinary tightrope....
How Tourism Has Shaped Icelandic Culture: A Subtle Shift
Everyone agrees tourism has changed Icelandic culture. The harder thing is putting your finger on exactly...