Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Domino's Unveils First Rebrand in 13 Years, Aimed at Thrifty Consumers
US-based Domino's has announced its first brand refresh in over a decade. The new...
Kaffihús Vesturbær Faces Financial Challenges Amidst Rising Income
Kaffihús Vesturbær had a rough 2024 on the books. The café posted a loss of 3 million...
Coca-Cola Europacific Partners Iceland Reports Slight Improvement in Financial Losses for 2024
Coca-Cola Europacific Partners Iceland (CCEP), previously known as Vífilfell, posted a loss of...
Reykjavik's much-loved weekend flea market, Kolaportið, has made the switch to full festive mode — and it shows.
Alongside the usual mix of curiosities filling...