Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Upcoming Packaging Innovations Set for Next Year

Domino's Unveils First Rebrand in 13 Years, Aimed at Thrifty Consumers US-based Domino's has announced its first brand refresh in over a decade. The new...

Erling’s Insights on Managing Finances: A Personal Journey

At just 25, Erling Braut Haaland, the star striker for Manchester City,...

Kaffi Vest Faces Three Million Loss

Kaffihús Vesturbær Faces Financial Challenges Amidst Rising Income Kaffihús Vesturbær had a rough 2024 on the books. The café posted a loss of 3 million...

Coca-Cola Faces Second Consecutive Loss in Iceland

Coca-Cola Europacific Partners Iceland Reports Slight Improvement in Financial Losses for 2024 Coca-Cola Europacific Partners Iceland (CCEP), previously known as Vífilfell, posted a loss of...

From Coal Gate to Christmas Gate: A Seasonal Transformation

Reykjavik's much-loved weekend flea market, Kolaportið, has made the switch to full festive mode — and it shows. Alongside the usual mix of curiosities filling...

Breaking

FutureVolc Project and Iceland’s Eruption on National Geographic

The FutureVolc project and its work documenting volcanic activity...

Hang-glider pilot found south of Mýrdalsjökull

A hang-glider pilot has been found and taken to...

Iceland Food Festival 2025 Returns to Reykjavík This Weekend

Iceland's biggest food festival returns to Reykjavík this weekend,...

Iceland Tourism 2026: A Stronger Start Than Expected

Iceland tourism in 2026 is off to a better...
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