Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Sweet Aurora Reykjavík bakery fundraiser launched after break-in

A fundraising campaign has been launched to support Aurore Pélier Cady, the owner of the popular Reykjavík bakery Sweet Aurora, after her shop was...

Iceland Festival Accident: Death and Injuries at Stokkseyri

An Iceland festival accident at Stokkseyri has left multiple children injured after an incident on a fairground ride, and a person has been found...

Esja Everest Challenge: Runners Climb 8,849 m Without Leaving Iceland

A group of runners in Iceland has completed the equivalent height of Mount Everest — 8,849 metres — by repeatedly ascending and descending Esja,...

England World Cup Hotel Drama: Lightning, Noise, and Spy Claims

England's World Cup squad has been hit by a wave of off-field chaos — including lightning strikes near their training base, persistent hotel noise...

Keflavík Airport Hotel Plan Faces Regional Opposition

Plans by Isavia to build a 200- to 400-room hotel at Keflavík International Airport are unlikely to move forward, according to Iceland Monitor (mbl.is...

Breaking

Iceland Tourism 2026: A Stronger Start Than Expected

Iceland tourism in 2026 is off to a better...

England vs Argentina Club World Cup: Messi Faces the Lions

England face Argentina at the FIFA Club World Cup...

Iceland Heat Record Broken: Temperatures Soar Across the Country

Iceland's all-time temperature record has been broken, according to...

Iceland Temperature Record 2025: How Hot Could It Get?

Iceland's all-time temperature record could fall as early as...
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