Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Discover the Ultimate Yellowstone to Glacier Road Trip

Updated April 21, 2026 02:35 PMNestled between the majestic expanses of Yellowstone and Glacier National Parks lies a hidden treasure trove of natural beauty...

Discover the Westfjords: Iceland’s Hidden Gem

The Westfjords: Iceland's Crown Jewel Nestled in the far northwest of Iceland lies a region that often escapes the spotlight yet captivates the hearts of...

Reykjavík Travel Guide: Best Stays and Top Activities

Certainly! Here’s a refined version with a more engaging tone: Iceland: A Land Where Natural Wonders Become Reality Famed for its geothermal pools, majestic glaciers, stunning...

35 Myths Uncovered: Is Iceland Worth Visiting?

Myth 6: Iceland’s Beaches Are Black, Cold, and Uninviting Many travelers come to Iceland expecting dreary, black-sand beaches, yet they often discover that these coastal...

Red Weather Warnings Today: Travel Not Recommended

Starting this afternoon, February...

Breaking

How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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