For those of you who have been following along, you know that Iceland with a View has always been more than just a side project; it’s been a true labor of love. What started back in 2014 as a modest blog sharing weekend excursions across the island has blossomed into a comprehensive travel planning brand, complete with guidebooks, maps, videos, and resources that thousands of adventurers rely on each year.
This year marks a significant milestone: a decade of helping travelers craft their dream journeys in Iceland. It seemed only fitting to refresh the brand’s visuals, aligning them more closely with the evolution of the business.
Today, I’m thrilled to announce a complete brand refresh for Iceland with a View, a project that has been quietly taking shape behind the scenes.
Rest assured, the mission and essence of this space remain unchanged. This update is designed to reflect the growth of our community, the tools we’ve developed, and the expertise I’ve gained throughout this incredible journey.
Why This Matters Now
The landscape of trip planning has shifted dramatically over the years. With an abundance of information available—alongside an overabundance of opinions, “must-see” lists, and expectations to fit everything into a limited itinerary—planning a visit to Iceland can feel overwhelming.
I hear it time and again: the excitement of planning can quickly turn into a sense of chaos. Too many tabs open, countless routes to consider, and uncertainty about what truly makes sense for your unique trip.
This next chapter of Iceland with a View aims to cut through that noise. We’re committed to creating tools, guides, and experiences that empower you to plan with clarity and confidence, so that the journey of preparation is as enjoyable as the trip itself.
Why a New Look, Now?
Over the past decade, Iceland with a View has undergone remarkable transformations.
What began as a simple blog about hiking has evolved into a robust resource hub filled with:
- Detailed regional guides and checklists
- A digital map featuring over 500 curated locations
- Thoughtfully crafted itineraries
- Essential planning tools
- Engaging videos
- A vibrant community of global travelers
As our offerings expanded, so too did our commitment to ensure clarity and ease of use.
I wanted our brand to reflect what Iceland with a View represents today—modern, clean, inspired by the stunning Icelandic landscape, reliable, and rooted in authentic local experiences.
While our previous teal logo served us well, this fresh direction resonates more with the path we are heading toward.
What’s New?
A New Logo and Visual Identity
You’ll soon notice updated logos, colors, and typography across our website, social media, YouTube channel, emails, and eventually throughout every guidebook and map. These design elements are inspired by Iceland’s breathtaking landscapes—think of basalt columns, glacial blues, lush moss, and the warmth of volcanic earth.
A More Cohesive Website Experience
The site has been rejuvenated with updated fonts, cleaner layouts, and a design that fosters intuitive trip planning. Our goal is to create an experience that feels calming and inspiring while helping you navigate the often complex process of organizing your journey.
A Simplified, Powerful Planning Toolkit
In conjunction with our visual refresh, we have streamlined the planning tools themselves. Over time, our shop expanded into a myriad of guides, maps, and resources that could seem overwhelming. Now, we’ve organized everything into a clearer, more intuitive lineup, designed to work seamlessly together.
You will now find:
- A streamlined shop offering fewer, clearer product choices
- One Ultimate Iceland Guidebook and one Ultimate Iceland Map, replacing multiple overlapping options
- A new planning quiz to help you quickly identify which tool best suits your trip
- Resources designed to function as one cohesive planning system
Rather than sifting through similar products, you can now easily select your main planning tools, allowing you to move forward with confidence.
Our goal is straightforward: less second-guessing, fewer tabs open, and a smoother transition from “I want to go to Iceland” to “I feel confident in my plan.”
If you’re currently planning a trip, the new streamlined shop and planning quiz are live and ready for you to explore 👉 Discover new Iceland planning tools
Prefer a Ready-Made Itinerary?
If crafting your itinerary from scratch feels daunting, our done-for-you itineraries remain unchanged.
These thoughtfully designed routes are perfect for travelers seeking a day-by-day plan that offers both ease and the flexibility to personalize along the way.
Planning Support is Still Available
If you prefer discussing details with a knowledgeable human, we continue to offer planning services. You can still book an Itinerary Review or a Trip Planning Consultation.
These services fit beautifully alongside our new planning tools, whether you need expert feedback on your plan or just a little help getting unstuck.
A New Chapter, Built Together
It’s crucial to emphasize that this evolution is not happening in isolation. Your feedback, questions, comments, and messages are instrumental in shaping the future of Iceland with a View.
I closely monitor the challenges you face, what confuses you, and what boosts your confidence during the planning process. That invaluable insight directly informs how I enhance existing tools and develop new ones. This brand has always been built with its community, and that commitment continues as we move forward.
What You Can Expect Next
You may notice further visual updates being implemented across older blog posts and resources, but the new look and streamlined planning tools are now live in our shop and core guides.
This is truly just the beginning.
Thank You for Joining Me on This Journey
Whether you stumbled upon Iceland with a View just last week or have been here since those early blogging days, I extend my heartfelt gratitude. Your trips, messages, stories, and trust make this work profoundly rewarding.
As we embark on this next chapter of Iceland with a View, my hope is that you feel less overwhelmed, more assured in your choices, and genuinely excited about planning your trip. I aim to keep you feeling supported and informed as you chart your Icelandic adventure, ensuring you don’t miss a thing while crafting an experience that feels just right for you.
Here’s to the exciting journey ahead, and to planning Icelandic adventures that are thoughtful, joyful, and truly unforgettable.
Happy planning,
