If you’ve been following along for a while, you’ll know that Iceland with a View has never really felt like a side project. It started back in 2014 as a modest blog — weekend excursions, a few photos, notes from the road. Over time it grew into something much bigger: a full travel planning brand with guidebooks, maps, videos, and resources that thousands of travellers lean on every year.
This year marks a decade of helping people put together their Iceland trips. Ten years felt like the right moment to refresh the visuals and bring the brand’s look in line with where things actually stand today.
So — today I’m announcing a complete brand refresh for Iceland with a View, something that’s been quietly taking shape behind the scenes for a while now.
The mission hasn’t changed. The essence of this place hasn’t changed. The refresh is simply meant to reflect the growth of the community, the tools we’ve built, and what I’ve learned along the way.
Why This Matters Now
Trip planning has shifted a lot over the years. There’s more information out there than ever — and more opinions, more “must-see” lists, more pressure to squeeze everything into a single itinerary. For a lot of people, planning an Iceland trip starts exciting and turns stressful faster than it should.
I hear this constantly. Too many tabs open. Too many routes to weigh up. A creeping sense that you’re going to get it wrong somehow.
This next chapter of Iceland with a View is about cutting through that. The aim is tools, guides, and resources that let you plan with some actual clarity — so the planning part feels good, not just the trip itself.
Why a New Look, Now?
Over the past decade, Iceland with a View has changed a lot.
What started as a hiking blog has turned into a resource hub that includes:
- Detailed regional guides and checklists
- A digital map featuring over 500 curated locations
- Thoughtfully crafted itineraries
- Essential planning tools
- Engaging videos
- A vibrant community of global travelers
As the offerings grew, it became more important to make sure everything was clear and easy to use.
I wanted the brand to actually look like what Iceland with a View is today — modern, clean, grounded in the Icelandic landscape, reliable, and honest about local experience.
The old teal logo did its job well, but this new direction fits better with where things are heading.
What’s New?
A New Logo and Visual Identity
You’ll start seeing updated logos, colours, and typography across the website, social media, YouTube channel, emails, and eventually throughout every guidebook and map. The design draws from Iceland’s landscapes — basalt columns, glacial blues, moss, the warmth of volcanic earth.
A More Cohesive Website Experience
The site has been updated with new fonts, cleaner layouts, and a structure that makes trip planning feel more intuitive. The goal is something that feels calm and useful — not another thing to wade through when you’re already juggling a dozen browser tabs.
A Simplified, Powerful Planning Toolkit
Alongside the visual changes, the planning tools themselves have been streamlined. The shop had grown over time into a lot of overlapping guides, maps, and resources — useful individually, but confusing as a whole. Everything has now been reorganised into a cleaner, more logical lineup that’s designed to work together.
You will now find:
- A streamlined shop offering fewer, clearer product choices
- One Ultimate Iceland Guidebook and one Ultimate Iceland Map, replacing multiple overlapping options
- A new planning quiz to help you quickly identify which tool best suits your trip
- Resources designed to function as one cohesive planning system
Instead of comparing similar products and second-guessing yourself, you can pick your tools and get on with it.
Our goal is straightforward: less second-guessing, fewer tabs open, and a smoother transition from “I want to go to Iceland” to “I feel confident in my plan.”
If you’re currently planning a trip, the new streamlined shop and planning quiz are live and ready for you to explore 👉 Discover new Iceland planning tools
Prefer a Ready-Made Itinerary?
If building an itinerary from scratch doesn’t appeal, our done-for-you itineraries remain unchanged.
These routes are built for travellers who want a day-by-day plan that takes the guesswork out while still leaving room to make it their own.
Planning Support is Still Available
If you’d rather talk things through with a real person, planning services are still on offer. You can still book an Itinerary Review or a Trip Planning Consultation.
These fit well alongside the new planning tools — whether you want a second set of eyes on your plan or just need a nudge in the right direction.
A New Chapter, Built Together
This hasn’t happened in a vacuum. Your feedback, questions, and messages have shaped Iceland with a View from the beginning, and that’s not changing.
I pay close attention to what trips people up, what causes confusion, and what actually builds confidence during the planning process. That’s what informs how existing tools get improved and what gets built next. This brand has always been built with its community, and that stays true going forward.
What You Can Expect Next
You may notice further visual updates rolling out across older posts and resources over time. The new look and streamlined planning tools are live now in the shop and core guides.
This is really just the start.
Thank You for Joining Me on This Journey
Whether you found Iceland with a View last week or you’ve been here since the early blogging days — thank you. The trips, the messages, the stories, the trust people place in this resource: that’s what makes it worth doing.
As Iceland with a View moves into this next chapter, my hope is that you feel less overwhelmed, more settled in your choices, and genuinely looking forward to planning your trip. I want you to feel supported the whole way through — so you don’t miss what matters, and so the trip you end up with actually feels right for you.
Here’s to the road ahead, and to Iceland trips that are thoughtful, joyful, and genuinely worth every bit of the planning that goes into them.
Happy planning,
