Super Bowl ads have become a show within the show. Brands pour enormous budgets into a few seconds of airtime, making the commercial breaks some of the most watched — and most talked-about — moments of the entire broadcast.
Over the years, certain companies have turned the Super Bowl into their personal showcase. State Farm Insurance, Dunkin’, Pringles, and Budweiser keep coming back, each trying to outdo themselves with something audiences will actually remember the next morning.
If you want to go back and watch ads from previous years, they’re archived and easy to find online.
Below is a collection of the standout commercials from last night’s game, with extended versions included where available. A lot of brands drop longer cuts on social media after the broadcast, so those are linked where we found them.
It’s quite a collection, so be prepared to spend some time watching! The ads have been categorized for easier navigation.
Movies
Star Wars, Lucasfilm, and Disney
The Mandalorian and Grogu – A New Journey Begins
Watch here
Paramount Pictures
Scream 7
Watch here
Illumination
The Super Mario Galaxy Movie – “Roar”
Watch here
Illumination and Universal Pictures
Minions & Monsters
Watch here
Pixar
Hoppers
Watch here
Universal Pictures
Disclosure Day
Watch here
Amazon MGM Studios
Project Hail Mary
Watch here
Food and Drink
Dunkin’
Good Will Dunkin
Watch here
Pepsi
The Choice
Watch here
Hellmann’s
Meal Diamond
Watch here
Instacart
Bananas
Watch here
Grubhub
The Feast
Watch here
Pringles
Pringleleo
Watch here
Skittles
Deliver the Rainbow
Watch here
NERDS
Juicy Gummy Clusters
Watch here
Kellogg’s Raisin Bran
Will Shat
Watch here
Bud Light
Keg
Watch here
Kindergarten Good
Yes Good
Watch here
Budweiser
American Icons
Watch here
Michelob ULTRA
The ULTRA Instructor
Watch here
Lay’s
Last Harvest
Watch here
OIKOS Protein
The Big Hill
Watch here
RITZ
RITZ Island
Watch here
Liquid Death
Exploding Heads
Watch here
Poppy
Poppy
Watch here
Cars
Toyota
Superhero Belt
Watch here
Where Dreams Began
Watch here
Cadillac Formula 1
The Mission Begins
Watch here
Volkswagen
The Great Invitation: Drivers Wanted
Watch here
Technology
Oakley Meta
Athletic Intelligence is Here
Watch here
OpenAI
Codex – You Can Just Build Things
Watch here
Google
New Home
Watch here
Amazon Alexa
Chris Hemsworth Thinks Alexa+ is Scary Good
Watch here
Ring
Be A Hero In Your Neighborhood
Watch here
Salesforce
MrBeast’s Vault
Watch here
T-Mobile
Tell Me Why
Watch here
Genspark
Take the Monday After the Super Bowl Off
Watch here
Wix
The New Way to Create
Watch here
Spectrum
America’s Connectivity Company
Watch here
Xfinity
Jurassic Park…Works
Watch here
Coinbase
Everybodi Coinbase
Watch here
Squarespace
Unavailable
Watch here
Clothing
Levi’s
Behind Every Original
Watch here
Hims and Hers
Rich People Live Longer
Watch here
Health
Liquid I.V.
Take a Look
Watch here
Novartis
Relax Your Tight End
Watch here
Ro
Healthier on Ro
Watch here
BoehringerUS
Mission: Detect the SOS
Watch here
All Kinds
Blue Square Alliance Against Hate
Sticky Note
Watch here
United Airlines
The Fastest, Most Reliable High-Speed Wi-Fi in the Sky
Watch here
Pokémon
What’s Your Favorite?
Watch here
State Farm Insurance
Stop Livin’ on a Prayer
Watch here
Homes.com
Can’t Live There
Watch here
He Gets Us
Is There More to Life Than More?
Watch here
Bosch USA
The More You Bosch
Watch here
Rocket and Redfin
America Needs Neighbors Like You
Watch here
Fanatics Sportsbook
Bet On Kendall
Watch here
Uber Eats
Is Football Selling Food?
Watch here
Intuit TurboTax
The Expert
Watch here
Dove
The Game is Ours
Watch here
Manscaped
Hair Ballad
Watch here
These ads are never just about selling something. They’re about staking a claim on the biggest television moment of the year — telling a story in 30 seconds, getting people talking the next day, and hopefully being the one spot everyone remembers.
