The advertisements during the Super Bowl have grown into a spectacle of their own, transforming the event into one of the most lucrative platforms for brands worldwide. With significant investments poured into their creation, these ads claim some of the globe’s priciest advertising real estate.
Over the years, certain companies have distinguished themselves by pushing the boundaries of creativity in their Super Bowl commercials. Brands like State Farm Insurance, Dunkin’, Pringles, and Budweiser have garnered attention with their ambitious campaigns, each vying for a moment of fame in front of millions of viewers.
For those wishing to relive the excitement, ads from the previous year are conveniently archived for your viewing pleasure.
Below, we present a selection of the standout commercials from last night’s broadcast, featuring extended versions when available. Many companies take to social media to release longer edits of their ads, allowing fans to enjoy the full experience.
It’s quite a collection, so be prepared to spend some time watching! The ads have been categorized for easier navigation.
Movies
Star Wars, Lucasfilm, and Disney
The Mandalorian and Grogu – A New Journey Begins
Watch here
Paramount Pictures
Scream 7
Watch here
Illumination
The Super Mario Galaxy Movie – “Roar”
Watch here
Illumination and Universal Pictures
Minions & Monsters
Watch here
Pixar
Hoppers
Watch here
Universal Pictures
Disclosure Day
Watch here
Amazon MGM Studios
Project Hail Mary
Watch here
Food and Drink
Dunkin’
Good Will Dunkin
Watch here
Pepsi
The Choice
Watch here
Hellmann’s
Meal Diamond
Watch here
Instacart
Bananas
Watch here
Grubhub
The Feast
Watch here
Pringles
Pringleleo
Watch here
Skittles
Deliver the Rainbow
Watch here
NERDS
Juicy Gummy Clusters
Watch here
Kellogg’s Raisin Bran
Will Shat
Watch here
Bud Light
Keg
Watch here
Kindergarten Good
Yes Good
Watch here
Budweiser
American Icons
Watch here
Michelob ULTRA
The ULTRA Instructor
Watch here
Lay’s
Last Harvest
Watch here
OIKOS Protein
The Big Hill
Watch here
RITZ
RITZ Island
Watch here
Liquid Death
Exploding Heads
Watch here
Poppy
Poppy
Watch here
Cars
Toyota
Superhero Belt
Watch here
Where Dreams Began
Watch here
Cadillac Formula 1
The Mission Begins
Watch here
Volkswagen
The Great Invitation: Drivers Wanted
Watch here
Technology
Oakley Meta
Athletic Intelligence is Here
Watch here
OpenAI
Codex – You Can Just Build Things
Watch here
Google
New Home
Watch here
Amazon Alexa
Chris Hemsworth Thinks Alexa+ is Scary Good
Watch here
Ring
Be A Hero In Your Neighborhood
Watch here
Salesforce
MrBeast’s Vault
Watch here
T-Mobile
Tell Me Why
Watch here
Genspark
Take the Monday After the Super Bowl Off
Watch here
Wix
The New Way to Create
Watch here
Spectrum
America’s Connectivity Company
Watch here
Xfinity
Jurassic Park…Works
Watch here
Coinbase
Everybodi Coinbase
Watch here
Squarespace
Unavailable
Watch here
Clothing
Levi’s
Behind Every Original
Watch here
Hims and Hers
Rich People Live Longer
Watch here
Health
Liquid I.V.
Take a Look
Watch here
Novartis
Relax Your Tight End
Watch here
Ro
Healthier on Ro
Watch here
BoehringerUS
Mission: Detect the SOS
Watch here
All Kinds
Blue Square Alliance Against Hate
Sticky Note
Watch here
United Airlines
The Fastest, Most Reliable High-Speed Wi-Fi in the Sky
Watch here
Pokémon
What’s Your Favorite?
Watch here
State Farm Insurance
Stop Livin’ on a Prayer
Watch here
Homes.com
Can’t Live There
Watch here
He Gets Us
Is There More to Life Than More?
Watch here
Bosch USA
The More You Bosch
Watch here
Rocket and Redfin
America Needs Neighbors Like You
Watch here
Fanatics Sportsbook
Bet On Kendall
Watch here
Uber Eats
Is Football Selling Food?
Watch here
Intuit TurboTax
The Expert
Watch here
Dove
The Game is Ours
Watch here
Manscaped
Hair Ballad
Watch here
With this array of advertisements, brands are not just selling products; they are crafting narratives, sparking conversations, and leaving a memorable mark on one of television’s biggest stages.
