Viktor Ólason

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Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

Exclusive articles:

Upcoming Packaging Innovations Set for Next Year

Domino's Unveils First Rebrand in 13 Years, Aimed at Thrifty Consumers In a significant move, US-based Domino's has announced its first brand refresh in over...

Erling’s Insights on Managing Finances: A Personal Journey

At just 25, Erling Braut Haaland, the star striker for Manchester City,...

Kaffi Vest Faces Three Million Loss

Kaffihús Vesturbær Faces Financial Challenges Amidst Rising Income Kaffihús Vesturbær has encountered a significant downturn, reporting a loss of 3 million ISK in 2024, a...

Coca-Cola Faces Second Consecutive Loss in Iceland

Coca-Cola Europacific Partners Iceland Reports Slight Improvement in Financial Losses for 2024 Coca-Cola Europacific Partners Iceland (CCEP), previously known as Vífilfell, reported a loss of...

From Coal Gate to Christmas Gate: A Seasonal Transformation

The capital’s beloved weekend market, Kolaportið, has officially embraced the festive season, enchanting visitors with its joyful ambiance. Amidst the usual treasures that fill...

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How Iceland Geothermal Energy Powers Daily Life

Almost every hot shower taken in Reykjavík is heated...

Renting a Car in Iceland: What You Need to Know

More people rent a car in Iceland than you...

Iceland Camping: Rules, Gear, and What to Expect

Why camping in Iceland is nothing like camping elsewhere Iceland...

Best Iceland Photography Spots Worth the Effort

The first time I took a camera to Reynisfjara,...
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