Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
Domino's Unveils First Rebrand in 13 Years, Aimed at Thrifty Consumers
In a significant move, US-based Domino's has announced its first brand refresh in over...
Kaffihús Vesturbær Faces Financial Challenges Amidst Rising Income
Kaffihús Vesturbær has encountered a significant downturn, reporting a loss of 3 million ISK in 2024, a...
Coca-Cola Europacific Partners Iceland Reports Slight Improvement in Financial Losses for 2024
Coca-Cola Europacific Partners Iceland (CCEP), previously known as Vífilfell, reported a loss of...
The capital’s beloved weekend market, Kolaportið, has officially embraced the festive season, enchanting visitors with its joyful ambiance.
Amidst the usual treasures that fill...