Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.
The new traffic-light intersection at Arnarnesvegur and Breiðholtsbraut in Reykjavík has been open only weeks, and it is already generating long queues, angry residents,...
Paul Watson, the Canadian-American marine conservationist fighting extradition from Iceland to Japan, has purchased advertising space at bus shelters across Reykjavík to make his...
The Blue Lagoon, Iceland's most visited geothermal attraction, is expanding significantly. The company has increased its stake in three additional bathing lagoons across Iceland,...
Reykjavík has recorded more than double its average July rainfall in the first half of the month alone, according to measurements tracked by Veðurstofa...