Viking Heritage Runs in Gumma Emil’s Blood

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Instagram Highlights: A Glimpse into the Week’s Buzz

Another week, another scroll through what Iceland’s best-known faces have been up to. Smartland rounds up the Instagram moments that actually stopped us mid-feed — a mix of style, music, love, and a healthy dose of Viking pride.

Stepping Out in Style

Helga Margrét dressed to impress for a night out, while Heiðdís Rós was all the way in Miami for the opening of a new nightclub, living her best life. Kolbrún Pálína and Tinna had culture on the agenda, Briet dropped her new music video, and Gummi Emil gave us all a reminder that the Viking spirit is very much alive and well.

Notable Releases

Singer Briet released her latest music video for Cowboy Killer on Friday. She paired it with a behind-the-scenes look on Instagram — the kind of candid post that shows just how much thought goes into her work.

Love in the Air

Gummi Kíró posted a quiet, tender moment with Lína Birgitta this week — the sort of photo that doesn’t need a caption. It’s clear those two have something real.

A Touch of Sweetness

Influencer Brynhildur Gunnlaugsdóttir kept things warm and charming, sharing snapshots that were exactly what the feed needed — genuine and full of personality.

Glamour and Shine

Helga Margrét Agnarsdóttir, lawyer and influencer, went for a bold lip gloss moment that landed perfectly. Modern glam, no fuss.

The Viking Legacy

Guðmundar Emil Jóhannsson leaned into his heritage this week, and honestly, it suited him. The athletic powerhouse has always carried that lineage well — his followers clearly agreed.

Sunday Style Statement

Svala Björgvinsdóttir showed up in a pink wig and a matching jumpsuit for what she called “Sexy Sunday.” Bold, fun, and completely on brand.

Embracing Self-Love

Photographer and social media figure Helgi Ómarsson paused for a self-portrait this week — a small but worthwhile reminder that celebrating yourself is never a bad idea.

Nightlife Enthusiast

Makeup artist and entrepreneur Heiðdís Rós Reynisdóttir made it to the Selva nightclub opening in Miami. The photos said everything a caption couldn’t.

Mom-to-Be Moments

Athlete and entrepreneur Annie Mist Þórisdóttir is expecting her third child, and she celebrated in a Cookie Monster-themed outfit that her followers absolutely loved.

A Glimpse of Elegance

Friðthóra Sigurjónsdóttir, partner to musician Patrik Atlason, posted this week and reminded everyone why her feed is worth following.

Cultural Exploration

Marketing expert and yoga instructor Kolbrún Pálína Helgadóttir spent time exploring art and culture alongside her daughter Tinna Karítas Þrastardóttir — a genuinely lovely thing to see shared online.

It was a full week on Instagram, with Icelandic personalities covering everything from music drops to Miami nightlife to Viking heritage. Same time next week.

Viktor Ólason
Viktor Ólason
Viktor Ólason is an Icelandic entrepreneur and founder of Iceland Now. Born and raised in Iceland, he writes about Iceland travel, culture, and news from a true local's perspective - helping readers experience Iceland more deeply and authentically.

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