Last updated: May 30, 2026
Your privacy matters to us. At Iceland Now, we are committed to being transparent about the data we collect, why we collect it, and how it is used. This Privacy Policy applies to all visitors and users of icelandnow.org. Please read this policy carefully. By using our website, you agree to the practices described below.
Who We Are
Iceland Now is an independent digital publication covering Iceland travel, news, culture, food, and wildlife. Our website is located at https://icelandnow.org. If you have any questions about this policy, you can contact us.
What Information We Collect
We collect two types of information: information you provide to us directly, and information collected automatically when you use our website.
When you contact us via our contact form, submit a booking enquiry, or send us an email, we may collect your name, email address, and the content of your message. We use this information solely to respond to your enquiry and to improve our services.
Additionally, when you visit Iceland Now, certain data is collected automatically through cookies and analytics tools. This includes your IP address, browser type, device type, pages visited, time spent on the site, and referring URLs. This data helps us understand how our content is being used and how we can improve your experience.
Cookies
Iceland Now uses cookies – small text files stored on your device – to improve site functionality and analyse traffic patterns.
Essential Cookies – These are required for the website to function correctly. They cannot be disabled without affecting core site features.
Analytics Cookies – We use Google Analytics to collect anonymous data about how visitors interact with our site. This helps us understand which content is most useful and how we can serve our readers better. Google Analytics data is aggregated and does not identify individual users.
Advertising Cookies – Where applicable, third-party advertising partners may place cookies on your device to serve relevant advertisements based on your browsing behaviour.
You can control or disable cookies through your browser settings at any time. However, please note that disabling certain cookies may affect the functionality of this website.
How We Use Your Information
We use the information we collect for the following purposes:
- To operate and improve icelandnow.org
- To respond to enquiries submitted through our contact form
- To process booking requests submitted via our booking page
- To analyse site traffic and reader behaviour through anonymous analytics
- To display relevant advertising where applicable
- To comply with legal obligations
We do not sell, rent, or trade your personal information to third parties. Ever.
Third-Party Services
Iceland Now works with trusted third-party services that may process data on our behalf.
Google Analytics – Used to track anonymous site usage data. Google’s privacy policy is available at https://policies.google.com/privacy
Google Site Kit — Used for site performance monitoring and search analytics.
Facebook – Our Facebook page at facebook.com/icelandnow may use social tracking pixels if you interact with embedded social content on our site. Facebook’s data policy is available at https://www.facebook.com/policy
Booking Partners – If you submit a booking request through our booking page, your enquiry may be shared with relevant tour operators or accommodation providers in Iceland to fulfil your request.
Data Retention
We retain contact form submissions and booking enquiries for up to 12 months from the date of receipt, after which they are securely deleted. Anonymous analytics data may be retained for longer periods in aggregated, non-identifiable form.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access – You can request a copy of the personal data we hold about you.
- The right to correction – You can ask us to correct inaccurate or incomplete information.
- The right to deletion – You can request that we delete your personal data, subject to any legal obligations we may have to retain it.
- The right to object – You can object to the processing of your data for certain purposes, including direct marketing.
- The right to data portability – You can request your data in a portable, machine-readable format.
If you are located in the European Economic Area (EEA) or the United Kingdom, these rights are protected under the General Data Protection Regulation (GDPR) and the UK GDPR respectively. To exercise any of these rights, please contact us. We will respond to all verified requests within 30 days.
Children’s Privacy
Iceland Now is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete it.
External Links
Our website contains links to external websites, including official tourism boards, news sources, and booking partners. These sites operate independently and have their own privacy policies. Iceland Now is not responsible for the privacy practices of any third-party websites. We encourage you to review their policies before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the Last updated date at the top of this page. Continued use of icelandnow.org following any update constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please do not hesitate to get in touch.
Website: https://icelandnow.org/contact-us/
Iceland Now – Where the Island Speaks.